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25 October 2026

Test story 13: Spring preview

A first look at the shapes and colours coming next spring.
25 October 2026

Test story 12: Short note

A short story with a single sentence.
25 October 2026

Test story 11: Fabric sourcing

Where the fabrics come from, and why the mills are chosen for their care as much as their cloth.
25 October 2026

Test story 10: Colour notes

Plum, olive, forest and brown: the colours that return season after season, and why.
25 October 2026

Test story 09: Winter scarves

Two scarves for the winter: a wide one to wrap twice and a narrow one to knot.
25 October 2026

Test story 08: The Painter's skirt

A skirt with painted panels, each one a little different, made in a run of thirty.
25 October 2026

Test story 07: A long read

This story is deliberately long, to see how the Journal cuts its opening words on a card and in search results. This story is deliberately long, to see how the Journal cuts its…
25 October 2026

Test story 06: Pre-order explained

Some pieces are made to order in small runs. Here is how pre-orders work and when your piece will be on its way.
25 October 2026

Test story 05: Caring for wool

Air it, brush it and fold it: a short guide to keeping wool pieces soft and in shape for years.
25 October 2026

Test story 04: Behind the film

Notes from the set of the season's film, shot over two grey days in an old manor house.
25 October 2026

Test story 03: The Macaron shirt

How the Macaron volume shirt came together, from the first sketch to the final pleat at the back.
25 October 2026

Test story 02: In the studio

A morning in the Helsinki studio: patterns pinned to the wall, fabric swatches on the table and the first samples on the rail.